The Manifest publishes reports analyzing opinions on two popular categories of mobile apps.
Why is Google Maps the leading navigation app? Who is using peer-to-peer (P2P) payment apps the most?
The Manifest, a B2B news and how-to site, sought to answer these questions and more in its recent survey reports analyzing popular categories of mobile apps. Appinventiv CEO and co-founder Sudeep Srivastava spoke with The Manifest about the data, offering industry insight and expertise for the reports.
For the report on P2P payment apps, The Manifest found that PayPal is far and beyond the most popular P2P payment app. Nearly three-fourths of respondents (73%) indicated that they use PayPal most. Venmo, the second-place finisher, was listed by 14% of respondents.
“PayPal is a big name, has been in the market a long time, so people trust it with their money,” said Srivastava.
Since PayPal owns Venmo, the company’s holding on the P2P payment apps market is strong.
The report also found that millennials not only use P2P payment apps more – they use the apps to pay for food and drinks more than other generations. Meanwhile, older generations use the apps to pay for physical objects (i.e. clothing or furniture) more frequently.
This indicates that younger users are potentially integrating P2P payment apps more into their daily lives, using the apps to pay back friends after brunch or happy hour.
The Manifest’s report on navigation apps found Google Maps to be the most popular navigation app by a wide margin. Nearly 70% of respondents indicated they use Google Maps most frequently.
Despite Apple’s iOS making up a nearly half of the United States’ smartphone operating system market share, Apple Maps has failed to keep up.
“Apple Maps is still evolving and right now doesn’t provide all the navigation,” explained Srivastava.
Google Maps’ massive data collection efforts, made possible by programs like Street View, has helped the service achieve a level of detail not found in its competitors.
For example, Google Maps features the outlines of buildings, footpaths, and more not found on most other map services.
These details allow Google to maintain a highly comprehensive and accurate set of directions.
Read Sudeep Srivastava’s full commentary on The Manifest’s peer-to-peer payment app survey report and navigation app survey report.
Appinventiv’s Partner Makes it to the Oscars
Gully Boy, the Bollywood feature film which was released in February 2019 has become India’s official entry in the International Feature Film category at the 92nd Academy Awards. The celebratory news has not just sent the entire Bollywood and rap industries’ patrons into an excitement frenzy, but also the Appinventiv team. As part of its…
Clutch Names Appinventiv a Top Mobile Development Agency for Startups
In a recent report, Clutch has recognized Appinventiv as the Number #1 App Development Company for Startups. Clutch, the leading B2B rating and review website, recently published a report where they listed some of the top development agencies for the startups sector. And after comparing the companies against various factors like performance, client satisfaction, market…
Entrepreneur.com Titles Appinventiv As ‘App Development Company of the Year’
Entrepreneur.com recently awarded Appinventiv the title of ‘App Development Company of the Year’ in the India Digital Enabler Awards 2020. The award celebrated Appinventiv for playing an essential role in converting digital transformation ideas into digital-first products, enabling end-users and businesses to build a technology-driven future. The award is a validation that reinstated the progress…
